
Yuval Noah Harari, in his recent best seller, ‘21 lessons in 21st century’ stresses that in the democratic polity, there is an overwhelming role of feelings over reality. Modi played this part extremely well pan india but failed to gauge the pulse in Tamil Nadu. What stands out is the Tamil Nadu results is the stark reality: AIADMK, PMK and the allies were also pulled down by the weight of their association with BJP. It appears without BJP, they would have got more votes!
Series of narration since his ascension, the Tamilians are led to believe that Modi is indifferent to their interests. His heart did not beat for anything Tamil because his party had no dividends to reap in this state. The viral memes and videos in circulation ridiculing and spreading hate against Modi were too obvious to miss.
It had been going on for around 3 years now and if one wants to fix a date/time, it could be the jallikattu agitation. The agitation really broke out big, and captured the imagination of not only those in TN, but entire India was transfixed. Though Modi guided OPS and provided a legal solution, nobody is willing to give the credit to him. What remained was the perception that Modi did not care, because he never spoke supporting the cause.
And then another spectacle, for nearly 100 days, at Jantar Mantar, New Delhi, by farmers from TN. Tamilians associated themselves with this cause, even if it was weird at times. The grouse of the Tamil people was that the Prime Minister Narendara Modi did not even make one symbolic visit to the Jantar Mantar and promise to look into their demands. Whatever the justification, all that it required for Modi, was a visit to the site and a handshake, and a promise to look into the issues. Respect is all, the Tamilians expected, they say. Modi missed a trick here too.
On NEET, Modi came to TN’s rescue with an ordinance, which was trashed by the apex court, for no fault of his. He could not undo it, even if he was willing. But Modi failed to express it in public. His silence cost him his stature.
Add the killing of 13 innocents in Thoothukudi in the wake of Sterlite agitation. Modi was perceived to be cold and uncaring, since he did not sympathise with the victims, even while he tweeted his sympathies.
His failure to visit TN in the aftermath of Gaja cyclone, despite his sanctioning a huge financial aid, was perceived as disdain and indifference to Tamilians.
The perception that BJP had no stake in TN and therefore Modi did not care hardened. And DMK and its allies brilliantly built on this ‘perception and fanned the flames to keep the issue alive as anti Modi narrative‘. Modi (read all the North Indians) is ‘anti Tamil’ sells now.
Modi-Shah duo, while being successful in getting the overwhelming majority by stoking emotions across the country, same ‘emotions’ resoundingly thwarted TsuNamo in Tamilnadu.
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